How Burberry executed one of the most successful brand identity transformations of all time... and how your business can too
Brand Building for the Long Term: What Burberry's Latest Change Tells Us About Heritage And Identity
How Burberry executed one of the most successful brand identity transformations of all time... and how your business can too
![Burberry New Dots | Tugboat | Sanyo Shokai | D&AD Awards 2005 Pencil Winner | Relaunched Brand Identity Schemes | D&AD Burberry New Dots | Tugboat | Sanyo Shokai | D&AD Awards 2005 Pencil Winner | Relaunched Brand Identity Schemes | D&AD](https://4c448342d6996fb20913-fd1f9dc15ff616aa7fa94219cb721c9c.ssl.cf3.rackcdn.com/f9/06/58620_ae4817e2848846949e644fdfe1ab277c.jpg)